Sunrise GEO

Be the business that gets named.

When someone asks Google or an AI assistant who can help, the answer names a handful of businesses. Sunrise GEO helps good firms become one of them: firms that can do the job, but whose websites don’t yet say so clearly enough to be found.

A Sunrise HQ service.

What GEO means

GEO stands for generative engine optimisation. In plain terms: making your business easy for AI answer tools, such as ChatGPT and Google’s AI answers, to find, understand and mention, alongside ordinary Google search.

Buyers increasingly ask a full question rather than typing two words. The businesses that get named are usually the ones whose websites answer that question plainly: what they do, where, for whom, and to what standard.

What we look at

  • The questions your buyers ask. In their words, not in marketing language.
  • Whether you are named today. We check what Google and AI assistants say now, and note the date.
  • What your site says, and what it leaves out. The facts a buyer, or an AI tool, needs to put you on the list.
  • The pages and facts to add. Written from what you actually do, and checked by you before anything goes live.

What we won’t promise. AI answers vary by person, place and time, and no one controls them. We don’t promise rankings or a number of enquiries. We work on being found, and we show you plainly where you are and are not named.

Specialist pages

GEO works best when it is specific to a trade. These are the fields we work in first.

  • United Kingdom

    Machine shops

    Certification and capability pages, so buyers looking for a machining partner can find your shop.

    GEO for machine shops
  • United States

    Group therapy practices

    Clear, accurate pages so people looking for a practice can find yours in search and AI answers.

    GEO for group practices
  • Another field?

    Tell us about yours

    We are looking at a few more trades. If you think your business fits, write and tell us what you do.

    Write to us

Want to know how you show up?

Send us your business name, your website, and the kind of work you would like more of.